Why Outlook Series Should Be Your Next Railing

Feb 2, 2022by Jonathon Sims
Why Outlook Series Should Be Your Next Railing

The Case for Outlook Series with Square Baluster

Everyone covets a trendy cable rail and as a seller of two cable rail systems, we hardly want to discourage you from purchasing our beautiful horizontal or vertical cable railings. However, we recognize that a cable system doesn’t fit every style and budget. That is why we are putting Key-link’s Outlook railing in the limelight to help you make the most informed purchasing decision.

Over the last decade, we have seen a variety of low-priced aluminum railing products enter the market. Since inception, Key-link has been synonymous with producing high quality railings. The saying, “you get what you pay for” is true, and to compete in this segment, Key-link was challenged with producing a high-quality railing, but at a budget friendly price. There are three ways that manufacturers can reduce prices: use cheaper materials (such as steel), produce a thinner walled product, or reduce the size of the railing. Key-link choose to reduce the size of both the top rail and the baluster. By producing a smaller profile, Outlook maintains the high-quality building standards that Key-link is known for, while improving the viewability of a classic design.

In every industry, savvy marketers use ‘top down’ advertising to draw in salivating customers. For example, Chevrolet dealers typically feature a Corvette in their showroom even though they make up less than 2% of their vehicle sales. A Corvette is not the best daily driver, and most people are better served by purchasing a more practical vehicle. Likewise, if you find that a cable railing does not fit your style or budget, we highly recommend you consider Outlook. Unlike most square baluster railings on the market, the Outlook Series features a 5/8” baluster as opposed to a ¾” or 1-1/2” baluster. Its timeless profile will give you a comparable view of a cable system at a more pocket friendly price point.

Outlooks square baluster aluminum railing compared to vertical cable railing

One can argue that Outlook railing’s traditional profile and square baluster looks better across a wide variety of homes and environments. Its design is traditional enough for a typical American craftsman home, but sleek enough for a contemporary home as well. You can feel confident that Key-link Outlook Railing will provide timeless styling and a quality guardrail for years to come.